Numbers can be difficult to grasp, but they are critical to understanding what’s happening in your business. Fear not, this candid conversation with two seasoned business experts will ease some of your angst and simplify fundamental financial concepts. You ready?

As a small business owner, mastering these five financial metrics equips you with the insights needed to navigate challenges and pursue growth opportunities. By tracking gross profit margin, cash flow, accounts receivable turnover, debt-to-equity ratio, and customer lifetime value, you'll make more informed decisions and ensure the long-term success of your business.