Know Your Audience: Unlocking the Power of Customer Insights
"WHO DO YOU THINK YOU'RE TALKING TO?!"
Typically, this phrase precedes a verbal (or physical 😜) assault in response to something that we've said. We cower at the thought of what's to come.
Do you know what’s more frightening? The thought of losing an opportunity to connect with a customer because you didn't know who you were talking to.
For this reason, effectively answering this question is critical when assessing or building your marketing strategy. The truth is that many simply don't know the answer. Messages are broadcasted to audiences of deaf ears and great intentions are never met.
Connecting with Your Target Audience
Every product or service has a target that it is trying to reach. The challenge, most times, is being able to identify specifically who comprises the market and what message or offer communicates value to them.
So, let's revisit the question: "Who are you talking to?"
Empowering Your Marketing Strategy
When building a marketing strategy, there are a few insights that can tighten up your approach and ultimately generate more leads. Our customers are our supporters. Regardless of the degree, at some point, a need or desire was compelling enough to trigger a financial investment. One of the keys to retention and deeper market penetration is obtaining customer insights that will provide guidance on how to continue to appeal to a particular subset of people.
Key Customer Insights to Capture
Sales Data - SKU's, Volume, Method of Payment, Time of Purchase, Location of Purchase
Demographic - Age, Ethnicity, Occupation, Social Platforms, Buyer Origin [i.e. Where does the buyer live?]
Source - Buyer Point of Reference [How is the buyer finding you?], Referral Source
Preferences - Preferred method and frequency of communication (e.g. - digital, print)
Expectations - Via which method or means or frequency, does your customer expect to connect with you?
Join the Conversation
Give us some feedback in the comments section! What type of data are you currently gathering that would strengthen your understanding of your customer?
Connecting with your audience begins with understanding them on a deeper level. By unraveling customer insights, you unlock the potential to craft a more tailored marketing strategy, boost customer retention, and drive lead generation. Are you ready to tap into the power of data and build meaningful relationships with your customers?
Join the conversation and let us know how you're leveraging customer insights to propel your business forward.
