Team Bobby Staten Team Bobby Staten

3 Ways to Boost Profit Margins

The adage "There's strength in numbers" resonates differently here; it refers to the power within your financial metrics. In the intricate landscape of small business operations, optimizing profit margins isn't just about numbers—it's about propelling your small business toward unparalleled (and done well, healthy) growth.

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Team Bobby Staten Team Bobby Staten

Project Management for Small Businesses: Managing Scope Creep

Last month, we started a series on the common pitfalls of project management. We began the discussion by conveying how to avoid the significant impact of shaky project requirements. Today, we are continuing the conversation by covering another nemesis that plagues projects: Scope Creep.

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Team Bobby Staten Team Bobby Staten

Striking the Balance: Navigating Creativity and Customer Focus for Small Businesses

In the world of small businesses and startups, creative sparks often ignite the path to success. These ventures brim with visionaries who see opportunities where others see obstacles. But let's get real: they're not just dreamers; they're the ones in jeans and geek-chic glasses, sipping artisanal lattes while speaking fluent #hashtag.

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Team Bobby Staten Team Bobby Staten

Building Customer Relationships: Going Beyond The Transaction

Business owners are constantly courting customers with the hopes of building a relationship that will stand the test of time. Like dating, the longevity and strength of the relationship are not attributed to base-level engagement. It is the intimate understanding and serving of the other's needs that keeps the relationship intact

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Team Bobby Staten Team Bobby Staten

Know Your Audience: Unlocking the Power of Customer Insights

"WHO DO YOU THINK YOU'RE TALKING TO?!"

Typically, this phrase precedes a verbal assault in response to something that we've said. We cower at the thought of what's to come. An even more frightening thought is losing an opportunity to connect with a customer because you didn't know who you were talking to.

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Team Bobby Staten Team Bobby Staten

Mastering Goal Setting: 5 S.M.A.R.T. Steps to New Beginnings

"New Year, New Beginnings"...

It's a phrase that sounds GREAT; but if we're honest, sometimes, the pep talk intended to inspire a nation can fall... flat. Look around, it's now April. The first quarter of the year is a wrap! How much have you accomplished with respect to the goals that you set on 1/1? If your answer is "Not Much", I completely understand.

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